Making a mark by charring.
In the world of promotional product marketing this is not
far from the truth and in fact embossing is exactly that charring the surface
of an item with a hot metal plate. Decorators and printers have been using a
variety of branding methods over the decades and in some cases centuries, which
is the case with screen printing, in order to brand products and objects such
as industrial components etc.
Traditional Promotional Printing
For quite some time, techniques like pad printing foil
stamping blind embossing and screen-printing have seemed to be about as refined
a process for branding products as there could be - Cue digital printing.
Digital pad printing has become a real game changer in the promotional printing
industry and is a time saver for short run marketing
campaigns.
Changes in the Promotional Product Industry
Up until recently, Digital pad printing has been limited to
flat and film like sub straights, but in recent years the technology has
evolved so quickly that it now has pollinated the traditional branding
techniques and the once angry child in the promotional product branding fleet
has become a truly reliable and a valued member of the team.
The extreme time saving in the pre-press setup sees some
short run printing jobs completed in the same time it would have taken to just
prepare a silk screen for printing even before one impression is made. There is
no requirement for alterations to the art files if prepared correctly before
going to print and the imaging is only limited by your imagination. Given that
digital printing in no way comes into contact with items being branded, like
the traditional forms of pad printing and screen printing, means that pinpoint
accuracy in the reproduction of clients logos is perfect every time. The use of
UV curing ink systems means even the most delicate of items can be branded with
no ill effects from the heat generated by the more traditional branding
methods. The printer and decorator that are encompassed by this technology were
purely designed with a true customer focus. With shorter and shorter lead times being the norm digital
printing of promotional products is the future answer to an ever-demanding
market.
