tag:blogger.com,1999:blog-1294140456318934062024-02-22T08:09:36.299-08:00Promotional Product Services - BlogDecorators With A Differencehttp://www.blogger.com/profile/04509057236098543812noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-129414045631893406.post-48155222184128975272013-02-19T22:01:00.001-08:002013-02-19T22:01:51.385-08:00Branding, what is it?<h2>
Making a mark by <a href="http://en.wikipedia.org/wiki/Charring" title="Charring">charring</a>.</h2>
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In the world of promotional product marketing this is not
far from the truth and in fact embossing is exactly that charring the surface
of an item with a hot metal plate. Decorators and printers have been using a
variety of branding methods over the decades and in some cases centuries, which
is the case with screen printing, in order to brand products and objects such
as industrial components etc. </div>
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<h3>
<u>Traditional Promotional Printing</u></h3>
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For quite some time, techniques like pad printing foil
stamping blind embossing and screen-printing have seemed to be about as refined
a process for branding products as there could be - Cue digital printing.
Digital pad printing has become a real game changer in the promotional printing
industry and is a time saver for short run marketin<a href="" name="_GoBack"></a>g
campaigns. </div>
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<h3>
<u><b>Changes in the Promotional Product Industry</b></u></h3>
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Up until recently, Digital pad printing has been limited to
flat and film like sub straights, but in recent years the technology has
evolved so quickly that it now has pollinated the traditional branding
techniques and the once angry child in the promotional product branding fleet
has become a truly reliable and a valued member of the team.</div>
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The extreme time saving in the pre-press setup sees some
short run printing jobs completed in the same time it would have taken to just
prepare a silk screen for printing even before one impression is made. There is
no requirement for alterations to the art files if prepared correctly before
going to print and the imaging is only limited by your imagination. Given that
digital printing in no way comes into contact with items being branded, like
the traditional forms of pad printing and screen printing, means that pinpoint
accuracy in the reproduction of clients logos is perfect every time. The use of
UV curing ink systems means even the most delicate of items can be branded with
no ill effects from the heat generated by the more traditional branding
methods. The printer and decorator that are encompassed by this technology were
purely designed with a true customer focus. With shorter and shorter lead times being the norm digital
printing of promotional products is the future answer to an ever-demanding
market. </div>
<!--EndFragment-->Decorators With A Differencehttp://www.blogger.com/profile/04509057236098543812noreply@blogger.com0tag:blogger.com,1999:blog-129414045631893406.post-46684943690097573412009-08-12T17:13:00.000-07:002009-08-12T17:38:24.393-07:00Halftone Images for Pad Printing<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRpqVOB4Ug7jqZpJO9EtQF7xuBVlFEYcJfxppMCjQZSmf9QZdoO4QUeGou7_28Fbr2X12vEbVjb2JF8OJ_6-VNWezN50zISW4U2dbLWYevNCjVUsv0BC2yzR835nvzAYFfq7y3V7PTGA59/s1600-h/Halftoning_introduction.png"><img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 260px; height: 310px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRpqVOB4Ug7jqZpJO9EtQF7xuBVlFEYcJfxppMCjQZSmf9QZdoO4QUeGou7_28Fbr2X12vEbVjb2JF8OJ_6-VNWezN50zISW4U2dbLWYevNCjVUsv0BC2yzR835nvzAYFfq7y3V7PTGA59/s320/Halftoning_introduction.png" border="0" alt="" id="BLOGGER_PHOTO_ID_5369235371040557074" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgumvAc_WQfJMF_18tY1AYxAoRUIORw7z_zypOYm81XvCiI1cRg1JycVr1bZ8Tujs0Ty-nmk9OMwL3qMWjSEpvw1_ISghNcn7wWuHGgC9Fu0XmtAD1HH9QRQeoUijrVKBFt5B2pDDohcPWK/s1600-h/Halftoning_introduction.png"></a><i>The image to the left represents how the human eye would see the gradient on the right, in tone, from a sufficient distance.</i><div><br /><div><br /></div><div><span class="Apple-style-span" style="font-family:sans-serif, fantasy;"><span class="Apple-style-span" style="font-size: x-small; line-height: 19px;"><b><br /></b></span></span></div><div><span class="Apple-style-span" style="font-family:sans-serif, fantasy;"><span class="Apple-style-span" style="font-size: x-small; line-height: 19px;"><b><br /></b></span></span></div><div><span class="Apple-style-span" style="font-family:sans-serif, fantasy;"><span class="Apple-style-span" style="font-size: x-small; line-height: 19px;"><b><br /></b></span></span></div><div><span class="Apple-style-span" style="font-family:sans-serif, fantasy;"><span class="Apple-style-span" style="font-size: x-small; line-height: 19px;"><b><br /></b></span></span></div><div><span class="Apple-style-span" style="font-family:sans-serif, fantasy;"><span class="Apple-style-span" style="font-size: x-small; line-height: 19px;"><b><br /></b></span></span></div><div><span class="Apple-style-span" style="font-family:sans-serif, fantasy;"><span class="Apple-style-span" style="font-size: x-small; line-height: 19px;"><b><br /></b></span></span></div><div><span class="Apple-style-span" style="font-family:sans-serif, fantasy;"><span class="Apple-style-span" style="font-size: x-small; line-height: 19px;"><b><br /></b></span></span></div><div><span class="Apple-style-span" style="font-family:sans-serif, fantasy;"><span class="Apple-style-span" style="font-size: x-small; line-height: 19px;"><b><br /></b></span></span></div><div><span class="Apple-style-span" style="font-family:sans-serif, fantasy;"><span class="Apple-style-span" style="font-size: x-small; line-height: 19px;"><b><br /></b></span></span></div><div><span class="Apple-style-span" style="font-family:sans-serif, fantasy;"><span class="Apple-style-span" style="font-size: x-small; line-height: 19px;"><b><br /></b></span></span></div><div><span class="Apple-style-span" style="font-family:sans-serif, fantasy;"><span class="Apple-style-span" style="font-size: x-small; line-height: 19px;"><b><br /></b></span></span></div><div><span class="Apple-style-span" style=" line-height: 19px; font-family:sans-serif;"><b><span class="Apple-style-span" style="font-size: x-small;">"Halftone</span></b><span class="Apple-style-span" style="font-size: x-small;"> is the </span><a href="http://en.wikipedia.org/wiki/Reprographic" title="Reprographic" class="mw-redirect" style="text-decoration: none; color: rgb(0, 43, 184); background-image: none; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: initial; background-position: initial initial; "><span class="Apple-style-span" style="font-size: x-small;">reprographic</span></a><span class="Apple-style-span" style="font-size: x-small;"> technique that simulates </span><a href="http://en.wikipedia.org/wiki/Continuous_tone" title="Continuous tone" style="text-decoration: none; color: rgb(0, 43, 184); background-image: none; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: initial; background-position: initial initial; "><span class="Apple-style-span" style="font-size: x-small;">continuous tone</span></a><span class="Apple-style-span" style="font-size: x-small;"> imagery through the use of dots, varying either in size or in spacing.</span><sup id="cite_ref-campbell_0-0" class="reference" style="line-height: 1em; font-weight: normal; font-style: normal; "><a href="http://en.wikipedia.org/wiki/Halftone#cite_note-campbell-0" style="text-decoration: none; color: rgb(90, 54, 150); background-image: none; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: initial; white-space: nowrap; background-position: initial initial; "><span><span class="Apple-style-span" style="font-size: x-small;">[</span></span><span class="Apple-style-span" style="font-size: x-small;">1</span><span><span class="Apple-style-span" style="font-size: x-small;">]</span></span></a></sup><span class="Apple-style-span" style="font-size: x-small;"> 'Halftone' can also be used to refer specifically to the image that is produced by this process.</span><sup id="cite_ref-campbell_0-1" class="reference" style="line-height: 1em; font-weight: normal; font-style: normal; "><span><a href="http://en.wikipedia.org/wiki/Halftone#cite_note-campbell-0" style="text-decoration: none; color: rgb(90, 54, 150); background-image: none; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: initial; white-space: nowrap; background-position: initial initial; "><span class="Apple-style-span" style="font-size: x-small;">[</span></a></span><a href="http://en.wikipedia.org/wiki/Halftone#cite_note-campbell-0" style="text-decoration: none; color: rgb(90, 54, 150); background-image: none; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: initial; white-space: nowrap; background-position: initial initial; "><span class="Apple-style-span" style="font-size: x-small;">1</span></a><span><a href="http://en.wikipedia.org/wiki/Halftone#cite_note-campbell-0" style="text-decoration: none; color: rgb(90, 54, 150); background-image: none; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: initial; white-space: nowrap; background-position: initial initial; "><span class="Apple-style-span" style="font-size: x-small;">]</span></a><span class="Apple-style-span" style="font-size: x-small;">"</span></span></sup></span></div><div><span class="Apple-style-span" style="font-family:sans-serif, fantasy;"><span class="Apple-style-span" style=" line-height: 19px;"><span class="Apple-style-span" style="font-size: x-small;"><br /></span></span></span></div><div><span class="Apple-style-span" style=" line-height: 19px; font-family:sans-serif;"><span class="Apple-style-span" style="font-size: x-small;">[1]^ </span><a href="http://en.wikipedia.org/wiki/Halftone#cite_ref-campbell_0-0" style="text-decoration: none; color: rgb(0, 43, 184); background-image: none; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: initial; background-position: initial initial; "><sup style="line-height: 1em; "><i><b><span class="Apple-style-span" style="font-size: x-small;">a</span></b></i></sup></a><span class="Apple-style-span" style="font-size: x-small;"> </span><a href="http://en.wikipedia.org/wiki/Halftone#cite_ref-campbell_0-1" style="text-decoration: none; color: rgb(0, 43, 184); background-image: none; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: initial; background-position: initial initial; "><sup style="line-height: 1em; "><i><b><span class="Apple-style-span" style="font-size: x-small;">b</span></b></i></sup></a><span class="Apple-style-span" style="font-size: x-small;"> </span><a href="http://en.wikipedia.org/wiki/Halftone#cite_ref-campbell_0-2" style="text-decoration: none; color: rgb(0, 43, 184); background-image: none; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: initial; background-position: initial initial; "><sup style="line-height: 1em; "><i><b><span class="Apple-style-span" style="font-size: x-small;">c</span></b></i></sup></a><span class="Apple-style-span" style="font-size: x-small;"> Campbell, Alastair. The Designer's Lexicon. ©2000 Chronicle, San Francisco.</span></span><br /><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div>Tone usage in<a href="http://www.ppservices.net.au/Pad%20Printing.html"> 'Pad Printing'</a> process;</div><div><br /></div><div>Pad printed images using tone can be very effective. 4 colour process images can be achieved through tone. The resolution on jobs that have a small printing position can be low.</div><div>Larger size print areas will obviously be more effective due to the fact that there is more area for the dots to fill.</div><div><br /></div><div>Gradients that involve two colours, rather than one shade, get printed as duo tones which involves both colours involved being separated and produces as individual spot colour halftones.</div><div><br /></div><div>For any advice on complex tone imagery please feel free to contact me for how we can help you at: art@ppservices.net.au </div><div><br /></div><div><br /></div><div><br /></div><div><br /></div></div></div>Decorators With A Differencehttp://www.blogger.com/profile/04509057236098543812noreply@blogger.com0tag:blogger.com,1999:blog-129414045631893406.post-84896073878277303472009-08-11T21:59:00.000-07:002009-08-12T17:40:31.508-07:00Corporate Identity<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLZ2d3h5miY18Vx1Ke_bHyHq5R54f7HB-2DmAqPNvEsKgBRj0hOGfQ44UY5ELOonYhi1QP3dLhDfktfd26daSGa8ZnuU9fVmRssZuii6P8VE9c0JjEzde-6tDGgYw2qBB_qPXBpTlZjbFl/s1600-h/logo-page-setup.jpg"><img style="margin: 0pt 0pt 10px 10px; float: right; cursor: pointer; width: 320px; height: 223px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLZ2d3h5miY18Vx1Ke_bHyHq5R54f7HB-2DmAqPNvEsKgBRj0hOGfQ44UY5ELOonYhi1QP3dLhDfktfd26daSGa8ZnuU9fVmRssZuii6P8VE9c0JjEzde-6tDGgYw2qBB_qPXBpTlZjbFl/s320/logo-page-setup.jpg" alt="" id="BLOGGER_PHOTO_ID_5368938262094067522" border="0" /></a>What is Corporate Identity?<br /><span style="font-size:100%;"><br /></span><span style="font-style: italic;font-size:85%;"><span style="font-size:100%;">The web gives us this definition<br /><br />-</span> "In marketing, a corporate identity is the "persona" of a corporation which is designed to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of branding and the use of trademarks.[1]<br />Corporate identity comes into being when there is a common ownership of an organisational philosophy that is manifest in a distinct corporate culture — the corporate personality. At its most profound, the public feel that they have ownership of the philosophy.[2]<br />In general, this amounts to a corporate title, logo (logotype and/or logogram), and supporting devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied and confirm approved colour palettes, typefaces, page layouts and other such methods of maintaining visual continuity and brand recognition across all physical manifestations of the brand. These guidelines are usually formulated into a packadge of tools called Corporate Identity Manuals."<br /><br />(Quote From http://en.wikipedia.org/wiki/Corporate_identity)<br /><br /></span><span style="font-size:100%;">As the image I added above illustrates. Corporate Identity plays a huge part in our lives. Some with more prominence than others but they will always leave a lasting impression.<br />One good example is, 'when you driving along reading the speed limit on the street signs, are you focusing on the design or what it says?'<br /><br />These logos are much the same. Direct to the audience without having to confuse us or make us work to realize what we are wanting from the image.<br /><br />It is a manifestation of creativity which enables customers to recognize with the company immediately what they do and what it is they're about.<br /><br />Now im not going to go on dribbling about the design aspects of logo's, where the ideas have to come from and things about Corporate Identity Manuals.<br /><br />The main reason for posting this is to recognize that artwork in general in the reproductive industry we work in, has and will always have significant importance.<br /><br />Without the customers logo how would we be able to decorate the product?<br /><br />Just something to consider when handling artwork. Do remember that this piece has come from somewhere at some time. Someone has put many hours into creating it to ensure that it is as good as it can be, and it might have even cost a pretty penny.<br /><i><span class="Apple-style-span" style="font-style: normal;"><br /></span></i></span><span style="font-style: italic;font-size:85%;"><span style="font-size:100%;"><br /><br /><br /><br /></span><br /></span>Decorators With A Differencehttp://www.blogger.com/profile/04509057236098543812noreply@blogger.com0tag:blogger.com,1999:blog-129414045631893406.post-39694108936389714272009-08-11T17:40:00.000-07:002009-08-11T21:56:34.584-07:00<div style=""><span class="Apple-style-span" style="font-family:'Lucida Grande',fantasy;"><span class="Apple-style-span" style="font-size:medium;"><span class="Apple-style-span" style="border-collapse: collapse; color: rgb(102, 102, 102); white-space: pre;font-family:'Lucida Grande';font-size:11;" ><span class="Apple-style-span" style=";font-family:'Lucida Grande';font-size:11;" ><a href="http://picasaweb.google.com/lh/photo/C8dQIYausbKVMHwRwGysLQ?authkey=Gv1sRgCMT-yubEtvu05gE&feat=embedwebsite"><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhX42FoUQut4o8Rm6TXGR2wmi3KqwQZq7DfAyvyVyTubx8dG9cym4wjxwubaV-9zg_6bG1ARrSydIs0uHFFZ_yk_D40TYtUPQxjfuny2pZLXy-ml87sKFa7AM1-FwP5Oy-s8kKAevlS_cbd/s800/PPS-Desktop.jpg" /></a></span><table style="width: 394px; height: 18px;"><tbody><tr><td><span class="Apple-style-span" style="border-collapse: collapse; color: rgb(102, 102, 102); white-space: pre;font-family:'Lucida Grande';font-size:11;" ><table style="width: auto;"><tbody><tr><td style="font-family: arial,sans-serif; font-size: 11px; text-align: right;"><br /><br /><a href="http://picasaweb.google.com/lh/sredir?uname=ppservices13&target=ALBUM&id=5368830863068216705&feat=embedwebsite"></a></td></tr></tbody></table></span></td></tr><tr><td style="text-align: right;font-family:arial,sans-serif;font-size:11px;"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:x-small;">Photo By Artist -</span><span class="Apple-style-span"><span class="Apple-style-span" style="font-size:x-small;">Basistka</span></span><span class="Apple-style-span" style="font-family:'Lucida Grande',-webkit-fantasy;"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:x-small;"> </span></span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:x-small;"> Vectored By - George</span></span></span></span></td></tr></tbody></table></span></span></span></div>Decorators With A Differencehttp://www.blogger.com/profile/04509057236098543812noreply@blogger.com2tag:blogger.com,1999:blog-129414045631893406.post-39222679599938602082009-08-11T14:48:00.001-07:002009-08-11T14:48:19.333-07:00<span class="Apple-style-span" style="font-size: 13px; color: rgb(51, 51, 51); line-height: 20px; ">Welcome to Promotional Product Services.<div><br /></div><div>Here at our new blog we would like to engage all printers, promotional companies, industrial designers/products, with technical difficulties, printing issues, graphic art queries and anything that is remotely relevant to Pad Printing, Screen Printing, Embossing and any other varieties of printing possible.</div><div><br /></div><div>We understand at times it can be hard finding the information you need for the job that you have, because the area is very grey. Thats why we have started this blog. To try to get an online community happening in order to resolve issues, and just to marvel at the fact we can do this online, without having to travel Km's to talk 1 on 1.</div><div><br /></div><div>There have been many new online applications pop up, but I have opted into using Blogger as my host for the blog.</div><div><br /></div><div>Thanks for reading our first blog entry.</div><div><br /></div><div>Keep your eyes peeled as we keep you updated, and as you keep us updated</div><div><br /></div><div>Hope to hear from you guys soon.</div><div><br /></div><div><br /></div><div>George</div><div><br /></div><div><br /></div><div><a href="http://www.ppservices.net.au/" style="color: rgb(153, 153, 153); text-decoration: none; ">http://www.ppservices.net.au</a></div></span>Decorators With A Differencehttp://www.blogger.com/profile/04509057236098543812noreply@blogger.com0