Tuesday, August 11, 2009

Corporate Identity

What is Corporate Identity?

The web gives us this definition

"In marketing, a corporate identity is the "persona" of a corporation which is designed to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of branding and the use of trademarks.[1]
Corporate identity comes into being when there is a common ownership of an organisational philosophy that is manifest in a distinct corporate culture — the corporate personality. At its most profound, the public feel that they have ownership of the philosophy.[2]
In general, this amounts to a corporate title, logo (logotype and/or logogram), and supporting devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied and confirm approved colour palettes, typefaces, page layouts and other such methods of maintaining visual continuity and brand recognition across all physical manifestations of the brand. These guidelines are usually formulated into a packadge of tools called Corporate Identity Manuals."

(Quote From http://en.wikipedia.org/wiki/Corporate_identity)

As the image I added above illustrates. Corporate Identity plays a huge part in our lives. Some with more prominence than others but they will always leave a lasting impression.
One good example is, 'when you driving along reading the speed limit on the street signs, are you focusing on the design or what it says?'

These logos are much the same. Direct to the audience without having to confuse us or make us work to realize what we are wanting from the image.

It is a manifestation of creativity which enables customers to recognize with the company immediately what they do and what it is they're about.

Now im not going to go on dribbling about the design aspects of logo's, where the ideas have to come from and things about Corporate Identity Manuals.

The main reason for posting this is to recognize that artwork in general in the reproductive industry we work in, has and will always have significant importance.

Without the customers logo how would we be able to decorate the product?

Just something to consider when handling artwork. Do remember that this piece has come from somewhere at some time. Someone has put many hours into creating it to ensure that it is as good as it can be, and it might have even cost a pretty penny.

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